WG3 communications platforms

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Work group 3 – Communication platforms

A fair part of a journal budget has traditionally been devoted to marketing efforts by the journal or by a publishing house since the journal must be made visible in the research community. With the new publishing models come new demands, but the need for visibility remains.

The marketing of journals is a key competence of a publishing house and therefore it seems of paramount importance to use this competence for the project rather than re-inventing this marketing skill. Work group 3 is lead by Museum Tusculanum Press and will be dealing with new models for publishing journals and new ways of promoting and disseminating them.

In work group 3 these new ways will be tested through experiments with innovative marketing of a journals to relevant disciplinary networks, partly in conformity with the OAI protocol to open up the content to full advanced search and access, and with the principle of Open Access, partly through Google (Scholar and Book Search) and possibly similar commercial search engines. In addition, direct marketing to individual end-users and libraries will be included.

These new initiatives can even end up showing a need to be able to include strategies for low volume printing (e.g. Print-on-Demand – see WG5). WG3 will in short show how journals migrating to OA publishing journals can benefit from the promotional and marketing assistance of a publishing house when facing new publishing models and not least new public and end-user demands.

Project members

Museum Tusculanum Press, Copenhagen, Denmark - leader
Linköping University, together with Royal Institute of Technology (Stockholm), Sweden - passive
Federation of Finnish Learned Societies, Helsinki, Finland - passive
University of Helsinki, Helsinki, Finland - passive
University of Oslo, Oslo, Norway - passive