• The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship 

      Tuu, Huy Ho; Olsen, Svein Ottar; Linh, Pham Thi Thuy (Journal article; Tidsskriftartikkel; Peer reviewed, 2011)
    • Patterns of Forming Entrepreneurial Intention: Evidence in Vietnam 

      Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar; Le, Angelina Nhat-Hanh (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-03-26)
      The purpose of this study is to explore the direct and interaction effects of entrepreneurial events (feasibility and desirability) and perceived risk (opportunity and threat) on entrepreneurial intention in a transitional economy – Vietnam. The testing results show that perceived desirability and perceived feasibility have direct and interactive effects on entrepreneur intention. Risk as both threat ...
    • Patterns of Vietnamese buying behaviors on luxury branded products 

      Tuu, Ho Huy; Olsen, Svein Ottar; Cong, Le Chi (Journal article; Tidsskriftartikkel; Peer reviewed, 2017)
      <p><i>Purpose</i>: The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power, and the moderator effects of social norms (SN) and perceived resources on the choice of luxury attributes for branded products in Vietnam.</p> <p><i>Design/methodology/approach</i>: Based on a self-administered survey data of 207 Vietnamese consumers, a structural ...
    • Perceived quality and self-identity in scholarly publishing 

      Moksness, Lars; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-04-11)
      The purpose of the study was to understand if and how 2 proposed facets of self‐identity (work‐self and career‐self) and journals' perceived quality (impact, visibility, and content quality) influence and explain the intention to publish in open access (OA) or nonopen access (non‐OA) journals. This study integrates attitude and identity theory within a cross‐sectional survey design. The sample ...
    • Present and future temporal profiles and their relationship to health intentions and behaviors: A test on a Norwegian general population sample 

      Pozolotina, Tatiana; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-11-13)
      We investigated the temporal profiles of a Norwegian general population sample and their relation to health behaviors and intentions. The profiles were based on variables from the present and future dimensions of the Zimbardo Time Perspective Inventory (ZTPI), the Consideration of Future Consequences Scale (CFCS), and the combination of both scales. The analysis revealed that there were only two ...
    • Producing word of mouth – a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM 

      Wien, Anders Hauge; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-03-28)
      Several researchers emphasize the importance of consumer self-confidence in the production of word of mouth (WOM). However, most focus has been on consumer self-confidence as a positive WOM predictor, and a possible negative relationship between consumer self-confidence and WOM remains largely unexplained. Here, we aimed to elucidate the possibility of both a positive and a negative effect of ...
    • Progress on novelty in tourism: An integration of personality, attitudinal and emotional theoretical foundations 

      Blomstervik, Ingvild; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-11)
      Novelty is often depicted as the essence of travelling and is gaining attention in the tourism literature. However, the understanding of novelty is diverse, with multiple theoretical perspectives and a lack of consensus regarding its definition and conceptualisation. This study integrates different theoretical perspectives and presents an extended analysis of the progress of novelty in tourism, ...
    • The relationship between core values, food-specific future time perspective and sustainable food consumption 

      Olsen, Svein Ottar; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-12-15)
      This study investigates the combined effect of individuals’ concern or consideration of future consequences (CFC: future time perspective) of their food habits and two conflicting core values (self-transcendence versus self-enhancement) on sustainable food consumption among Vietnamese consumers. We tested the direct effects of CFC–future (long-term time perspective) and CFC–immediate (short-term ...
    • Relationships between functional food consumption and individual traits and values: A segmentation approach 

      Nystrand, Bjørn Tore; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-09-06)
      This study aimed to identify, describe, and compare consumer segments based on food- and health-related values and traits and how the segments are related to functional food consumption. A hybrid hierarchical k-means clustering approach was used to identify homogeneous consumer segments based on food innovativeness, food self-control, hedonic eating values, convenience orientation, health importance, ...
    • The role of family communication and parents' feeding practices in children's food preferences 

      Alm, Siril; Olsen, Svein Ottar; Honkanen, Pirjo (Journal article; Tidsskriftartikkel; Peer reviewed, 2015-02-07)
      This study used Family Communication Patterns Theory (FCPT) to explore how familydinner-related communication takes place and how parents’ feeding practices may be associated with children’s preferences for dinner meals. The sample consisted of 12 dyads with seven- and eight-year-old Norwegian children and their parents. In-depth photo interviews were used for collecting data. Interview transcripts ...
    • The role of perceived values in explaining Vietnamese consumers' attitude and intention to adopt mobile commerce 

      Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2018)
      <p><i>Purpose</i>: The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding of consumers’ intention to adopt mobile commerce (MC) in the context of a developing country, Vietnam.</p> <p><i>Design/methodology/approach</i>: Based on self-administered ...
    • Shopping value, trust, and online shopping well-being: a duality approach 

      Nghia, Ho Trong; Olsen, Svein Ottar; Trang, Nguyen Thi Mai (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-02-03)
      <i>Purpose</i> - Based on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion in the relationships between shopping value and trust.<p> <p><i>Design/methodology/approach</i> - A data set collected from 648 online consumers in ...
    • Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values 

      Olsen, Svein Ottar; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-05-17)
      This study uses the subscales of Consideration of Future Consequences (CFC) to explore the effects of future (CFC-future) and immediate (CFC-immediate) on convenience food consumption among teenagers in Vietnam. Furthermore, we investigate the mediating and dual role of hedonic and healthy eating values in the relationships between CFCs and convenience food consumption. Survey data from 451 ...
    • Trust versus perceived quality in scholarly publishing: A personality-attitude-intention approach 

      Moksness, Lars; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-10-01)
      Digital academic journals serve as the main dissemination method for peer-reviewed research articles. These journals can be divided into two main categories: open access (OA) and non– open access (non-OA) journals. OA literature is defined by Suber as “digital, online, free of charge, and free of most copyright and licensing restrictions.” The reasons why no-cost OA adoption is slow-going ...
    • Understanding researchers’ intention to publish in open access journals 

      Moksness, Lars; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-08)
      <i>Purpose</i> – The purpose is to understand how attitudes, norms (injunctive and descriptive), and perceived behavioral control (PBC) (capacity and autonomy) influence intention to publish Open Access (OA), and how personal innovativeness in information technology (PIIT) affects attitude and PBC.<p> <p><i>Design/methodology/approach</i> – This study employs an integrated and extended theory of ...
    • The use of food quality and prestige-based benefits for consumer segmentation 

      Heide, Morten; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2018)
      <p><i>Purpose</i>: The purpose of this paper is to identify consumer segments based on the importance of food quality and prestige benefits when buying food for a special occasion; dinner party with friends.</p> <p><i>Design/methodology/approach</i>: Using cluster analysis, the importance of food quality benefits (quality, taste and health) and prestige benefits (prestige quality, hedonic, ...
    • Utvannet tørrfisk som middagsrett 

      Birkestrand, Cato Olsen; Gotliebsen, Melissa; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-02-04)
      Utvannet tørrfisk er et relativt nytt produkt for norske forbrukere. Mens utvannet tørrfisk i økende grad serveres på restaurant, har omsetningen gjennom dagligvarehandelen gått saktere. Formålet med denne studien har vært å avdekke forbrukeres forventninger og erfaringer ved tilberedning av utvannet tørrfisk hjemme. 115 respondenter fikk utlevert et middagsprodukt av utvannet tørrfisk for tilberedning ...
    • The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life 

      Olsen, Svein Ottar; Khoi, Nguyen Huu; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-10-25)
      The antecedents and implications of shopping are relevant to impulsive and compulsive buying behaviour, because both tendencies can be harmful to an individual’s well-being, ill-being, and for society as regards overconsumption and sustainability. Most studies investigating either impulsive or compulsive buying have used different definitions and operationalisations of the two constructs. It is ...